Social Media and Storytelling, Part 5: Six Principles of Social Video

See on Scoop.itcontent curation in education

Social video is evolving as a communication tool. Here are six principles of social video to help you do it right.

Zhang Meilan‘s insight:

文章开头,作者首先定义了什么是社会化视频(social video):数字化视频被设计成通过社会化网络进行分享的,就是社会化视频。

——也就是说,社会化视频与数字视频、视频广播的唯一区别,就是其能通过社会网络进行分享。

——根据此定义,YouTube,优酷、土豆等视频分享网站一定就是社会化视频,而iTunes则不是。

 

作者认为,只是简单地将30秒的视频放网上是徒劳无功的。

 

社会媒体和讲故事,

第5部分:社会化视频的6大原则:着重倾听;在生产上灵活;与听众打成一片;晓之以情;创建动力;病毒效应。

 

作者:Cameron Uganec文章来自:http://blog.hootsuite.com/social-media-storytelling-5/

See on blog.hootsuite.com

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